Public Views about Media Role in Women Empowerment

Authors

  • Muhammad Yaseen Moroojo Shaheed Benazir Bhutto University Benazirabad
  • Dr.Muhammad Osama Shafiq University of Karachi
  • Dr. Mujeeb Rehman Abro Shah Abdul Latif University Khairpur
  • Abdul Razzaque Bhayo University of Sindh

Keywords:

women empowerment, feminism, media, positive discrimination, Pakistani society, culture

Abstract

The focus of this study is to measure public view regarding the role of media in women empowerment. The deductive approach was employed to assess views of female and male members of society regarding the issue. The survey method was used to collect data from sample sites. One hundred thirteen samples were collected from cities, small towns and remote areas of Khairpur Mirs district. The views of respondents were measured by using t-test. Results reveal that social media, TV and newspapers have a significant role to help women empowerment while radio, magazines and books were identified having insignificant role to improve women empowerment. The overall results showed that, electronic media is more participative as compared to the print media to help women empowerment in the society.

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Published

2021-07-15

How to Cite

Muhammad Yaseen Moroojo, Dr.Muhammad Osama Shafiq, Dr. Mujeeb Rehman Abro, & Abdul Razzaque Bhayo. (2021). Public Views about Media Role in Women Empowerment. JOURNAL OF MEDIA & COMMUNICATION, 2(1), 8–19. Retrieved from https://ojs.ilmauniversity.edu.pk/index.php/jmc/article/view/243

Issue

Vol. 2 No. 1 (2021): Journal of Media & Communication (JMC)

Section

Articles

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Copyright (c) 2021 - Author(s) retain(s) full copyright of this paper

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