Journal of Media & Communication

Journal of Media Communication (JMC) is a double-blind peer-refereed journal published semi-annually by ILMA University. JICT recognizes the growing involvement of regional issues in Media Communication within the larger context of globalization and international in scholarly communications. The journal, therefore, aims to provide an opportunity and a forum to communicate relevant and current issues in the area of Media Science and its allied sciences.

JMC welcomes research articles based on empirical research, conceptual frameworks, and critical

reviews. The articles submitted to the editorial office are screened by the JMC editorial team and send to peer reviewers to ensure the double-blind peer reviews.

Journal of Media Communication (JMC) is indexed with prestigious indexing databases including RePEc and HEC (Y-Category) to accelerate its' publication process.

ILMA University, the publisher of the Journal of Media Communication (JMC) is the full member of CrossRef for Cross Mark and DOI for its all serials including JICT.

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Vol 3, No 2 (2023): Journal of Media & Communication (JMC)

Table of Contents


Muhammad Yaseen
Dr. Muhammad Farrukh, Wajiha Raza Rizvi, Dr. Abul Hassan
Saima Hanif, Dr. Nosheen Fatima Warraich
lubna ahmed soomro
Abul Hassan, Syed Muhammad Saqib Saleem, Ali Ashraf
Sahib Oad, Mujeeb ur Rehman Abro, Maria Isani, Ahmed Ali Memon