Vol. 4 No. 1 (2023): JOURNAL OF MEDIA & COMMUNICATION (JMC)

Articles

• Role of Media in Promoting Environment Protection during Smog Crisis in Lahore

  Hafsah Javed, Shabana Asgher, Sehreen Far Bukhari

  1-23

  • PDF

• Scriptwriting in the Age of AI: Revolutionizing Storytelling with Artificial Intelligence

  Fatima Dayo, Ahmed Ali Memon, Nasrullah Dharejo

  24-38

  • PDF

• Artistic Expression, Religious Ideology, and Propaganda: Analyzing the Impact of Islamic Words` Teleological Usage in Indian Songs

  Sehreen Far Bokhari, Madiha Maqsood, Wafa `NAz

  39-50

  • PDF

• Persuasive Communication and Attitude Change: An Empirical Study of the Effects of Mediated Motivational Videos on Religiosity of Pakistani Viewers

  Shehar Bano Shabbir, Naila Rafique, Muhammad Umar Farooq

  51-65

  • PDF

• From Automation to Collaboration: Exploring the Synergy between Digital Marketers and Artificial Intelligence in Pakistan

  Taha Ahmad, Shehryar Abbasi, Seemab Far Bukhari

  66-85

  • PDF