Public Views about Media Role in Women Empowerment

Abstract

The focus of this study is to measure public view regarding the role of media in women empowerment. The deductive approach was employed to assess views of female and male members of society regarding the issue. The survey method was used to collect data from sample sites. One hundred thirteen samples were collected from cities, small towns and remote areas of Khairpur Mirs district. The views of respondents were measured by using t-test. Results reveal that social media, TV and newspapers have a significant role to help women empowerment while radio, magazines and books were identified having insignificant role to improve women empowerment. The overall results showed that, electronic media is more participative as compared to the print media to help women empowerment in the society.