Role of Social Media in Promoting Tourism in Balochistan

Abstract

Tourism is the key pillar of economy for many countries like Switzerland, Dubai and Pakistan is no exception. Pakistan has the world best tourist destinations. Balochistan is blessed with variety of tourist attractions which includes mountains, beaches, deserts, religious, cultural, archeological and forest sites. Unfortunately, Balochistan is facing two key hurdles in order to attract local and international tourists. The first hurdle is, its hidden and scenic beauty is not projected the way it requires to be and second, the fragile security situation of the province is preventing the tourist industry of the province to blossom to the maximum potential. Balochistan tourist industry has the potential to support the fragile economy of the country provided that Social Media platform is used effectively to attract tourists. Tourist promotion pages exist on different social media platforms providing visual information about various tourist sites of the province. Official pages of the Tourism department, Govt. of Blochistan can be launched on different social media sites to highlight the tourist destinations in an effective way. This research is aimed to highlight the role of social media for promotion of tourism in Balochistan.