Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City
Keywords:
Over the counter Products, Self Medication, Purchase of Over the Counter Products, Theory of Planned Behavior, Customer’s Attitude,, Intention to purchase & External FactorsAbstract
Self-Medication and purchase of over the counter medicine is very common in developing sides of the world. However limited studies try to relate the theory of planned with over the counter purchase of medicine. Hence, this study is purposively conducted to examine the relationship of theory of planned behavior with the purchase of over the counter medicine. This not only fulfills the evidence gap with reference to developing and Asian Markets but will also overcome knowledge gap. However, data collection for this study is a challenging task and to achieve this task effectively researchers collected data through convenience sampling from the urban areas of Karachi city, Analysis has been made through using SMART-PLS and findings of the study revealed that use of theory of planned behavior is a valid action and usage of the theory of planned behavior revealed that external factors used in the study are significant in shaping the customer’s attitude towards the purchase of over the counter medicine.
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