Vol. 20 No. 2 (2024): IBT- JOURNAL OF BUSINESS STUDIES (JBS)

Articles

• Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students

  Syed Kashif Rafi, Mushtaque Jariko, Tania Mushtaque

  203-226

• Running Musharakah in Islamic Banking Industry of Pakistan: An Analysis of Product Structure and its Practical Implementation

  Imtiaz Ahmed, Muhammad Shujaat Saleem

  179-202

• Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City

  Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi, shahzad Nasim

  160-178

• The Role of Intrinsic and Extrinsic Job Motivational Factors in Enhancing Employee Performance: A Mediating Effect of Employee Commitment

  Sanam Nawaz Kalhoro, Sarfraz Ali Malak, Bakhtawar Memon, Amjad Hussain Lashari

  141-159

• Impact of Fintech & Monetary Policy on Liquidity Creation

  Riffat Mughal, Abrar Ahmed, Shaista Kamal Khan, Asad Ali

  124-140