Vol. 20 No. 1 (2024): IBT- JOURNAL OF BUSINESS STUDIES (JBS)

Articles

• The Gendered Impact of Trade Liberalization on Informal Employment in Pakistan: A Sectoral Perspective

  Madiha Mumtaz, Zahid Ullah Khan, Jabbar Ul-Haq, Ahmed Raza Cheema

  108-123

• The Impact of Effective Performance Management system on Employee Outcomes; Evidence from the Hoteling industry of Pakistan

  Chakar Khan, Syed Tahir Hussain Rizvi, Mansoor Ahmed , Imran Farooq

  91-107

• Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs

  Danish Ilyas, Muhammad Shahbaz, Noor Fatima, Waqar Ahmad

  65-90

• Facilitating the Integration of Sustainability into Project Management through the Project Management Office (PMO)

  Sumaiya Osman, Mudassar Ahmed

  41-64

• Analyzing the Influence of Personal Selling Practices (Malpractices) on Physicians' Decision-Making in the Pharmaceutical Sector of Pakistan: The Role of Personal Selling Practices (Malpractices)

  Sh. M. Fakhre Alam Siddiqui, Danish Ahmed Siddiqui

  1-40