Impact of Price, Service, Environment and Facilities on Customer Satisfaction in Beauty Parlors “A Case of Istanbul Turkey”
Keywords:
Customer Satisfaction, Quality, Rates, Environment, Facilities, Service.Abstract
This study was investigated to determine the factors that influence customer satisfaction on Beauty parlors in Istanbul Turkey. Quantitative research was conducted from four famous Beauty parlors of Istanbul city are Sach Beauty Parlor, Capa Beauty Parlor, Le Modern Hair salon, and Galaxy Beauty Parlor. The data was collected from one hundred respondents, twenty-five from each of the four beauty parlors and hair salons. The purposive sampling technique was used in data collection. Data were analyzed in SPSS 22.0 software. Variables were tested through Cronbach's alpha that indicates an excellent internal consistency of all scales which were adopted and tested (0.892). Co-relation Pearson method used to determine the relationship among Price, Quality, Environment and Facilities and customer satisfaction variables. Demographic profiles of Respondents were shown by Frequency Tables. The two factors “Quality Service and Rates” highly influence customer satisfaction, Regression analysis shows the positive effect of price, quality, environment, and facilities on customer satisfaction. This study further suggests that improve more quality of services to satisfy the customers as well as to get more success in the business of beauty parlors.
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