Vol. 21 No. 2 (2025): IBT- JOURNAL OF BUSINESS STUDIES (JBS)

Articles

• Role of AI in driving Operational Efficiency, Customer Engagement, and Competitive Advantage

  Sonia Kumari, Raja Shaikh, Mujeeb-u-Rehman Bhayo

  139-160

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• Assessing The Impact of Online Customer Reviews and Product Rating On Customer Intention to Purchase Online from Local Restaurants of Karachi

  Muhammad Faisal Sultan, Nazia Abdul Rehman, shahzad Nasim, Zaibunnisa Siddiqi, Aneela Kiran, Sheema Gohar

  161-184

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• Pakistan National Operational Model for Business Improvement based on the ISO Management System Standards

  Nawar Khan, Muhammad Bilal Mirza, Muhammad Junaid Iqbal, Ashiq Ali, Tasweer Hussain Shah

  185-209

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• Translating Workplace Safety to Home: A Butterfly Effect Perspective on Domestic Injury Prevention in Pakistan Navy

  Zaeem Shabbir

  210-230

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• Gender and Intergenerational transitions in Multidimensional Poverty of households: Evidence from Rural Pakistan

  Qurra Tul Ain, Zahid Pervaiz

  231-251

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• AI, Trust, and Digital Experience: What Drives Online Repurchase Intent?

  Muhammad Wildi Firahmi, Muhammad Riza Firdaus, Esy Nindya Caesar Jayawati, Siti Debi Nabila, Chandra Aditya, Farida Yulianti

  252-272

  • PDF