Organizational Justice Theory and Media Professional Performance during COVID-19

Authors

  • Taha Shabbir Federal Urdu University, Karachi
  • Babar Hussain Shah Allama Iqbal Open University Islamabad
  • Kokab Shahzad Rathore Advocate High Court Lahore
  • Rukhsana University of Karachi

Keywords:

Journalism Development; COVID-19; Media Employee; Media Management; Entrepreneurship.

Abstract

Sudden outbreak of COVID-19 has been emerged as threat to employee performance and so for the media employees. It has shown quite challenging effect on a worker's in-role and extra-role performance. The primary objective to write this paper is to determine the correlation between media workers perceptions of organizational performance and its success. Impact of organizational justice as a moderator is addressed. We selected a convenience sample of 222 media professionals. Responses were gathered using closed-ended questionnaires. The solutions were evaluated using Partial Least Squares Structural Equation Modeling. The result indicates that the Perceived organizational support has a meaningful role on media workers morale during COVID-19 times. Likewise, corporate fairness plays a key role in establishing a link among perceived organizational support and employee performance. Corporates that wanted their employees to succeed must ensure that organizational assistance and fairness are maintained in all organizational operations. Corporation backing and perceived support help to build employee trust and encourage them to work hard. Organizational support in the workplace has a greater effect on achievement. The study examined the non-linear relationship between employee and job performance among media professionals within the context of COVID-19. Corporate expect an increasing reliance on corporate resources to overcome difficulties during these times.

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Published

2021-07-06

How to Cite

Taha Shabbir, Babar Hussain Shah, Kokab Shahzad Rathore, & Rukhsana. (2021). Organizational Justice Theory and Media Professional Performance during COVID-19. IBT- JOURNAL OF BUSINESS STUDIES, 17(1), 91–103. Retrieved from https://ojs.ilmauniversity.edu.pk/index.php/ibtjbs/article/view/181

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