Societal Discrimination and its impact on Live Music Industry in Pakistan

Authors

  • Sahib Oad Shah Abdul Latif University Khairpur
  • Mujeeb ur Rehman Abro Shah Abdul Latif University Khairpur
  • Maria Isani Shah Abdul Latif University Khairpur
  • Ahmed Ali Memon Shah Abdul Latif University Khairpur

Keywords:

Music industry, Statistical analysis, societal discrimination

Abstract

The global live music industry has become a significant income resource for national economies and artists associated with the music industry. Unfortunately, the live music industry could not contribute to the national economy and support artists in Pakistan due to certain factors. This study was carried out to investigate the influences of factors such as societal discrimination (SD) and lack of government support (LGS) on the live music industry in Pakistan. The online questionnaire was designed to collect data and collected data from 203 artists was analyzed by employing SPSS techniques. The results of this study showed that both factors had an adverse impact on the live music industry.

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Published

2023-01-16

How to Cite

Sahib Oad, Mujeeb ur Rehman Abro, Maria Isani, & Ahmed Ali Memon. (2023). Societal Discrimination and its impact on Live Music Industry in Pakistan. JOURNAL OF MEDIA & COMMUNICATION, 3(2), 161–178. Retrieved from http://ojs.ilmauniversity.edu.pk/index.php/jmc/article/view/272

Issue

Vol. 3 No. 2 (2022): Journal of Media & Communication (JMC)

Section

Articles

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Copyright (c) 2022 - Author(s) retain(s) full copyright of this paper

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