Role of Broadcasting Media to Promote Climate Change Awareness: A Survey from Shaheed Benazir Bhutto University Shaheed Benazirabad

Abstract

Climate change is going to rapidly affect the environment with in Pakistan and across the globe also became treated as global issue, and the Broadcasting Media (Radio and TV) are the most crucial source of information and awareness at grassroots level. This survey conducted from Bachelor’s degree program of Morning shift students at Shaheed Benazir Bhutto University, Shaheed Benazir Abad only, to analysis the importance of broadcasting media, particularly television and radio to promoting awareness about climate change perceptively. This study involves that how students are getting media content about environmental issues, their satisfaction with local Pakistani TV channel and FM Radio coverage, and the focus of this study is about the useful role of broadcasting Media in raising of climate change awareness. Research has collected 100 questionnaires randomly from the various departments of main campus of Shaheed Benazir Bhutto University Shaheed Benazirabad. The findings of this study reveals that broadcasting Media is basic source of information ad awareness about climate change for students. Furthermore, study highlight that there is only a moderate level of relationship between climate change content and students’ awareness.  This study recommended that programs should be increased more accurate, regular, and accessible climate change programming, particularly in news format, analysis, talk shows, short films and folk talk and documentary styles. Furthermore, also it is suggested that students' attitudes and actions can be influenced by further media coverage regards environmental issues, it promotes sustainability.