ZAFAR , Rao Saboor; BUKHARI, Sehreen Far; JAVED, Hafsah. The Paradox of Hedonism: Investigating the Media’s Inducement of Deceptive Desires & it’s Effects on Television Viewers. JOURNAL OF MEDIA & COMMUNICATION, [S. l.], v. 4, n. 2, p. 139–157, 2024. Disponível em: https://ojs.ilmauniversity.edu.pk/index.php/jmc/article/view/35. Acesso em: 15 sep. 2025.