SYED SHAHRUKH HASSAN; DR. ERUM HAFEEZ. Why Do Cash Cow Movies Work?. JOURNAL OF MEDIA & COMMUNICATION, [S. l.], v. 2, n. 1, p. 82–94, 2021. Disponível em: https://ojs.ilmauniversity.edu.pk/index.php/jmc/article/view/241. Acesso em: 15 sep. 2025.