BINGE WATCHING ON INTERNET TELEVISION NETWORKS & ITS EFFECTS ON YOUTH

Shabana Asgher, Iqra Gohar

Abstract


There is an increase trend of binge watching on the Internet Television Network (ITN) particularly among youth. Scholarly interest in this new concept has produced many researches focusing on the phenomenon of internet (ITN) with particular focus on binge watching .Limited studies, however, have been conducted on the effects of binge watching on ITN . Present study was an attempt to fill this gap . The theoretical foundations were based on Uses and gratifications theory and the Model of the antecedents and consequences of Binge Watching. The major objectives of this study were to find out the consumption patterns and effects (physical, psychological and social) of binge watching on youth. Considering the nature of the study, survey was found to be the most appropriate method for data collection. Data on consumption patterns and self-perceived physical , psychological and social effects of binge watching on  youth was collected from 500 students of Lahore by applying the purposive sampling technique. SPSS Pearson’s Product Moment Correlation Coefficient was used to test the hypotheses. The results discovered that youth were profound to binge watching, especially at night to avoid disturbance and watch back to back episodes without interruption. The needs which motivate the youth to binge watch included ,companionship, stress-relief, escape from the tension and worries, avoid negative feelings and to be able to present oneself as updated in peers. The findings revealed significant correlation between binge watching and physical (r (500) = .179, p < .05), psychological (r (500) = .174, p < .05) and social (r (500) = .178, p < .05) effects. The major effects of binge watching on physical health were disturbed sleeping habits, muscles ache, weight gain and weak eyesight. Isolation, depression, absent mindedness during day time and anxiety were main psychological effects as identified by the results of the study. The most  social effect reported was to prefer binge watching over human relations. The research shows that binge watching may be a fun for the youth, but they are highly addictive to them, which ultimately causing many physical, psychological and social effects.


Full Text:

PDF

References


Ahmed, A. (2017). New era of TV-watching behavior: Binge watching and its psychological

effects. Media Watch, 8, 192-207. https://doi.org/10.15655/mw/2017/v8i2/49006.

Aliloupour, N. P. (2016). The Impact of Technology on the Entertainment Distribution

Market: The Effects of Netflix and Hulu on Cable Revenue (Scripps Senior Theses). 746. Retrieved on November 21, 2019 from https://scholarship.claremont.edu/scripps_theses/746

Becz, P. (2016). Netflix Goes to Cinema The new chapter of quality TV conquers the big

screen.University of Copenhagen. Retrieved on Nov 24th, 2019 from https://www.academia.edu/23423658/Netflix_Goes_To_Cinema_The_New_Chapter_of_Quality_TV_Conquers_The_Big_Screen

Cutler, N. E., & Danowski, J. A. (1980). Process gratification in aging cohorts. Journalism &

Mass Communication Quarterly, 57(2), 269-276.

Devasagayam, R. (2014). Media Binging: A Qualitative Study of Psychological Influences.

Marketing Association Soring 2014, 40-44.

Gangopadhyay, S. (2014). News in digital media and mass media. (pp. 45-52).

George, R. S. (2018). The Netflix Phenomenon in India. In Cammaerts, B., Anstead, N. and

Stupart, R. (Eds.). Media@ LSE Working Paper Series. LSE Media and Communication. Houghton Street, London: Media@ LSE.

Jenner, M. (2015). Binge-watching: Video-on-demand, quality TV and mainstreaming

fandom. International Journal of Cultural Studies, 20, https://doi.org/10.1177/1367877915606485.

Kaul. V. (2012). The Changing World of Media & Communication. J Mass Commun

Journalism, 2(6). https://doi.org/10.4172/2165-7912.1000116. Retrieved on 18 Nov, 2019. from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.463.3373&rep=rep1&type=pdf

Latif, D. I. A., Ridzuan, A. R., Mohideen, R. S., Anuar, N. K. K., and Shukri, N. A. M.

(2016). A STUDY OF USAGE PATTERNS AND TV SHOWS ANALYSIS ON INTERNET TV. Journal of Education and Social Sciences, 3(2289-9855).

Lee-Wright, P. (2010). Culture Shock: New Media and organisational change in the BBC, In

N. Fenton (Ed.) New Media, Old News: Journalism and Democracy in the Digital Age (pp. 71-86), London: Sage.

Li, N.S. (2013). Gratification obtained from television shows on Internet TV and

conventional TV (Graduate Theses and Dissertations, Iowa State University Digital Repository). Retrieved on Nov 24th, 2019 from https://lib.dr.iastate.edu/etd/13076

Matrix, S. (2014). The Netflix effect: Teens, binge watching, and on-demand digital media

trends. Jeunesse: Young People, Texts, Cultures, 6(1), 119-138.

Netflix. (n.d.). Media Centre. Retrieved on April 8th, 2020. from

https://media.netflix.com/en/about-netflix

Netflix. (2016). Media Centre. Retrieved on Nov 27th, 2019. from

https://media.netflix.com/en/press-releases/netflix-is-now-available-around-the-world

Netflix. [@Netflix]. (April 17th, 2017). Sleep is my greatest enemy. [Tweet]. Retrieved on

March 14th, 2020 from https://twitter.com/netflix/status/854100194098520064?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E854100194098520064&ref_url=https%3A%2F%2Fwww.marketwatch.com%2Fstory%2Fwatching-netflix-at-night-why-you-might-be-sleeping-with-the-enemy-2017-04-18

Netflix. (October 17th, 2017). Ready, Set, Binge: More Than 8 Million Viewers 'Binge Race'

Their Favorite Series. Media Centre. Retrieved on March 8th, 2020. from https://media.netflix.com/en/press-releases/ready-set-binge-more-than-8-million-viewers-binge-race-their-favorite-series

Noll, A. M. (2004). Internet television: Definition and prospects. In E. Noam, J. Groebel &

D. Gerbard (Eds.), Internet Television (pp. 1-8). New Jersey: Lawrence Erlbaum Associates, Inc.

Pittman, M. & Sheehan, K. (2015). Sprinting a media marathon: Uses and gratifications of

binge watching television through Netflix. First Monday, 20(10).

Raikar, R. (2017). The Binge Watching Trend: An Analysis of Audience Behavior and

Network Strategies in a Competitive Environment (Master Thesis, Drexel University).

Roxborough, S. (February 20th, 2014). Despite Netflix effect, foreign networks prefer to wait

for series. Hollywood Reporter. Retrieved on March 5th, 2020 from http://www.hollywoodreporter.com/news/netflix-effect-foreign-networks-prefer-681928

Sadq, Z. M. (2013). Analyzing Netflix’s Strategy. International Journal of Science and

Research, 4(3).

Schouw, L. (2018). “To binge or not to binge”: The Online Viewing Habits of Dutch

Millennials (Master Thesis, Erasmus University Rotterdam, Rotterdam, Netherlands). Retrieved on 7th December, 2019. from https://www.semanticscholar.org/paper/%E2%80%9CTo-binge-or-not-to-binge%E2%80%9D-The-online-Viewing-of-Schouw/0352d31c56ab55fd3f56a220d829d1f6e2702567

Shim, H. and Kim, K.J. (2018). An exploration of the motivations for binge-watching and the

role of individual differences. Computers in Human Behavior, 82. 94-100. https://doi.org/10.1016/j.chb.2017.12.032.

Stafford, T. F., Stafford, M. R. & Schkade, L. L. (2004). Determining uses and gratifications

for the Internet. Decision Science, 35(2), 259-288.

Steiner, E. & Xu, K. (2018). Binge-watching motivates change: Uses and gratifications of

streaming video viewers challenge traditional TV research. Convergence: The International Journal of Research into New Media Technologies. https://doi.org/10.1177/1354856517750365.

Tukachinsky, R. (2015b). Where we have been and where we can go from here: Looking to

the future in research on media, race, and ethnicity. Journal of Social Issues, 71(1), 186-199.

Wagner, C. N. (2016). Glued to the Sofa": Exploring Guilt and Television Binge-Watching

Behaviors (Communication Honors Theses, Trinity University, Antonio, United States). Retrieved on 7th December, 2019. from https://digitalcommons.trinity.edu/cgi/viewcontent.cgi?article=1010&context=comm_honors

Wang, W. (2019). Is Binge Watching Bad for You? Escapism, Stress, Self-Controland

Gratifications?. (Master Thesis, Brigham Young University, ‎Provo, Utah‎, United States).

Watson, A. (2018). Binge Watching in U.S. Statista. Retrieved on March 14, 2020. from

https://www.statista.com/topics/2508/binge-watching-in-the-us/

Watson, A. (2020). Number of Netflix paid streaming subscribers worldwide 2011-2019.

Statista. Retrieved on March 14th, 2020. from https://www.statista.com/statistics/250934/quarterly-number-of-netflix-streaming-subscribers-worldwide/West, R & Turner, L. H. (2007). Introducing Communication Theory: Analysis and Application. (4th ed.). New York, USA: McGraw-Hill Higher Education. (pp. 392–409).

Wheeler, K. S. (2015). The Relationships Between Television Viewing Behaviors,

Attachment, Loneliness, Depression, and Psychological Well-Being (University Honors Program Theses, Georgia Southern University, United States). Retrieved on 7th December, 2019. from https://digitalcommons.georgiasouthern.edu/honors-theses/98Williams, K. (2003). Understanding Media Theory. London, Great Britain: ArnoldPublishers.


Refbacks

  • There are currently no refbacks.


Journal of Media & Communication byILMA Universityis licensed under aCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work athttp://jms.ilmauniversity.edu.pk/index.php/jmc.
Permissions beyond the scope of this license may be available athttp://jmc.ilmauniversity.edu.pk/

Copyright ILMA University 2020. All right reserved.

The articles that are published in the journals are distributed under CC BY NC SA license. Users can distribute, remix, tweak, and build upon our articles, even non-commercially, as long as they are credited for the original creation. License Creative Commons.