Public views about media role in women empowerment

Muhammad Yaseen Moroojo, Dr. Muhammad Osama Shafiq, Dr. Mujeeb ur Rehman Abro, Abdul Razzaque Bhayo


The focus of this study is to measure public view regarding the role of media in women empowerment. The deductive approach was employed to assess views of female and male members of society regarding the issue. The survey method was used to collect data from sample sites. One hundred thirteen samples were collected from cities, small towns and remote areas of Khairpur Mirs district. The views of respondents were measured by using t-test. Results reveal that social media, TV and newspapers have a significant role to help women empowerment while radio, magazines and books were identified having insignificant role to improve women empowerment. The overall results showed that, electronic media is more participative as compared to the print media to help women empowerment in the society.

Full Text:



Aggarwal, V. B. (2002). Media and society: challenges and opportunities. Concept Publishing Company.

Asif, M (2013). Role of Media in Women Empowerment. Brighton: Institute of Development Studies at the University of Sussex.

Awan, S. Z. (2012). Role of Civil Society in Empowering Pakistani Women. South Asian Studies,27(2),439-458.

Akhter, N., & Naheed, F. (2014). Perceptions of Educated women about the role of media in women empowerment. European Scientific Journal, 10(31),280-290.

Gupta &Dyal, R. (1996). National Media Policy. New Delhi: Concept Publishing Company. Hair, J.F., Black, W. C., Babin, B.J., & Anderson, R.E. (2010). Multivariate Data Analysis.

Vectors, p.816.

Hair, J.F., Sarstedt, Ringle, christian M., &Gudergan, S.P. (2018). Advanced Issues in Partial Least Squares Structural Equation Modeling. Thousand Oaks, CA: Sage.

Khan, E. H. &Moin, A. (2013). Women empowerment. Role of new media. Excellence International Journal of Education and Research. 1 (3), 208-214.

MacKian, S. C. (2008). What the papers say: Reading therapeutic landscapes of women's health and empowerment in Uganda. Health & Place, 14(1), 106-115.

Melissa, E., Hamidati, A., Saraswati, M. S., & Flor, A. (2015). The Internet and Indonesian women entrepreneurs: Examining the impact of social media on women empowerment. Impact of information society research in the global south, pp. 203-222. Springer, Singapore. DOI 10.1007/978-981-287-381-1

Mhagama, P. (2016). The importance of participation in development through community radio: A case study of Nkhotakota community radio station in Malawi. Critical Arts, 30(1), 45-61.

Moghadam, V. M. (2007). From Patriarchy to Empowerment: Women's Participation, Movements And Rights in the Middle East, North Africa, and South Asia. New york: Syracuse University Press.

Naheed, N.&Naheed. F. (2014). Perceptions of Educated women about the role of media in women empowerment. European Scientific Journal, 10(31), 280-291.

Narayan, P. D. (2002). Empowerment and Poverty Reduction: a Source Book. Washington ,D. C World Bank Publications.

Narayana, A., &Ahamad, T. (2016). Role of media in accelerating women empowerment. International Journal of Advanced Education and Research, 1(1), 16-19.

Nirmala, Y. (2015). The role of community radio in empowering women in India. Media Asia, 42(1-2), 41-46.

Rahman, S., Islam, H., Rodrick, S. S., &Nusrat, K(2018). The Role of Media in Creating Social Awareness about the Female Hygiene Practices during Menstruation Cycle in Bangladesh. Journal of Business & management,20(5),04-15

Raj, M. (2014). Women empowerment through employment opportunities in India. International

Journal of Management and International Business Studies, 4(1), 93-100. Ray ,G.N. (2008). Women in The World. New Delhi: Sage.

Sharda, A. (2014). Media and gender stereotyping: The need for media literacy. International Research Journal of Social Sciences, 3(8), 43-49.


  • There are currently no refbacks.

Journal of Media & Communication by ILMA University is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at
Permissions beyond the scope of this license may be available at

Copyright ILMA University 2020. All right reserved.

The articles that are published in the journals are distributed under CC BY NC SA license. Users can distribute, remix, tweak, and build upon our articles, even non-commercially, as long as they are credited for the original creation. License Creative Commons.