Syed Kashif Rafi, Mushtaque Jariko, Tania Mushtaque. Buy or Not to Buy – The Paradigm; Understanding Correlation between Brand Perception and Brand Loyalty towards Consumer Buying Decision Process for University Students. IBTJBS [Internet]. 2025 Jan. 10 [cited 2025 Jul. 11];20(2):203-26. Available from: https://ojs.ilmauniversity.edu.pk/index.php/ibtjbs/article/view/142