Syed Kashif Rafi, Mushtaque Ali Jariko, and Tania Mushtaque. “From Trust to Transaction: Exploring the Interplay of Brand Loyalty, Perception, Product Quality, and Price in Shaping Buying Decisions”. IBT- JOURNAL OF BUSINESS STUDIES 21, no. 1 (July 28, 2025): 116–138. Accessed September 4, 2025. https://ojs.ilmauniversity.edu.pk/index.php/ibtjbs/article/view/259.