Nazia Abdul Rehman, Muhammad Faisal Sultan, Zaibunnisa Siddiqi, and shahzad Nasim. 2025. “Relating Theory of Planned Behavior With the Purchase of Over the Counter Medicines in Karachi City”. IBT- JOURNAL OF BUSINESS STUDIES 20 (2):160-78. https://doi.org/10.46745/ilma.jbs.2024.20.02.03.