JAMIL, Sobia; KHAN, Sherbaz; HAQUE, Irfan Ul. The Interplay between Enterprise Marketing Strategy and Relationship Performance: A Strategic Perspective. IBT- JOURNAL OF BUSINESS STUDIES, [S. l.], v. 19, n. 2, p. 98–125, 2024. Disponível em: https://ojs.ilmauniversity.edu.pk/index.php/ibtjbs/article/view/3. Acesso em: 21 nov. 2024.