NAZIA ABDUL REHMAN; MUHAMMAD FAISAL SULTAN; ZAIBUNNISA SIDDIQI; NASIM, Shahzad. Relating Theory of Planned Behavior with the Purchase of Over the Counter Medicines in Karachi City. IBT- JOURNAL OF BUSINESS STUDIES, [S. l.], v. 20, n. 2, p. 160–178, 2025. DOI: 10.46745/ilma.jbs.2024.20.02.03. Disponível em: https://ojs.ilmauniversity.edu.pk/index.php/ibtjbs/article/view/108. Acesso em: 13 aug. 2025.