Alam Siddiqui, S.M.F. and Siddiqui, D.A. 2024. Analyzing the Influence of Personal Selling Practices (Malpractices) on Physicians’ Decision-Making in the Pharmaceutical Sector of Pakistan: The Role of Personal Selling Practices (Malpractices). IBT- JOURNAL OF BUSINESS STUDIES. 20, 1 (Jul. 2024), 1–40. DOI:https://doi.org/10.46745/ilma.jbs.2024.20.01.01.