Syed Kashif Rafi et al. 2025. From Trust to Transaction: Exploring the Interplay of Brand Loyalty, Perception, Product Quality, and Price in Shaping Buying Decisions. IBT- JOURNAL OF BUSINESS STUDIES. 21, 1 (Jul. 2025), 116–138. DOI:https://doi.org/10.46745/ilma.jbs.2025.21.01.05.