Jamil S, khan S, Haque IU. The Interplay between Enterprise Marketing Strategy and Relationship Performance: A Strategic Perspective. IBTJBS [Internet]. 2024 Jan. 12 [cited 2025 Jan. 21];19(2):98-125. Available from: http://ojs.ilmauniversity.edu.pk/index.php/ibtjbs/article/view/3