Muhammad Faisal Sultan, Nazia Abdul Rehman, shahzad Nasim, Zaibunnisa Siddiqi, Aneela Kiran, and Sheema Gohar. “Assessing The Impact of Online Customer Reviews and Product Rating On Customer Intention to Purchase Online from Local Restaurants of Karachi”. IBT- JOURNAL OF BUSINESS STUDIES 21, no. 2 (January 5, 2026): 161–184. Accessed May 6, 2026. http://ojs.ilmauniversity.edu.pk/index.php/ibtjbs/article/view/290.