SYED KASHIF RAFI; MUSHTAQUE ALI JARIKO; TANIA MUSHTAQUE. From Trust to Transaction: Exploring the Interplay of Brand Loyalty, Perception, Product Quality, and Price in Shaping Buying Decisions. IBT- JOURNAL OF BUSINESS STUDIES, [S. l.], v. 21, n. 1, p. 116–138, 2025. Disponível em: http://ojs.ilmauniversity.edu.pk/index.php/ibtjbs/article/view/259. Acesso em: 9 nov. 2025.