Factors Influencing on Customer Satisfaction in Hair Salons and Beauty Parlors “A Case Study of Istanbul Turkey

Ahsan ul Haq Shaikh, Ali Raza, Dr. Khalil-ur- Rehman Bhatti, Hashem Ali Almashaqbeh


This study was investigated to determine the factors that influence customer satisfaction on Beauty parlors in Istanbul Turkey. A quantitative research was conducted from four famous Beauty parlors of Istanbul city that are Sach Beauty Parlor, Capa Beauty Parlor, Le Modern Hair salon, and Galaxy Beauty Parlor. The data was collected from one hundred respondents, twenty five from each of the four beauty parlors and hair salons. The purposive sampling technique was utilized in data collection. Data analyzed in SPSS 16.0 software. Variables were tested through chronbach’s alpha which depicts better consistency (0.982), also variables are examined with co-relation analysis for evaluate the strength of relationship among variables and demographic profiles of every participant represent with frequency distributions. The two factors “Quality Service and Rates” highly influence on customer satisfaction. This Study further suggests that improve more quality of services to satisfy the customers as well as to get more business success of beauty parlors.

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